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Cashmere Luxe Cognac proudly debuted its Signature Tasting Lounge at the 151st Kentucky Derby. Positioned within the premium hospitality suites, the Luxe Lounge delivered an unforgettable sensory journey for Derby guests, fusing the heritage of cognac with modern sophistication.Cashmere Luxe Cognac proudly debuted its Signature Tasting Lounge at the 151st Kentucky Derby. Positioned within the premium hospitality suites, the Luxe Lounge delivered an unforgettable sensory journey for Derby guests, fusing the heritage of cognac with modern sophistication.

At the exclusive Pamper Me Like Crazy Luxury Spa Event, Cashmere Luxe Cognac added a touch of refined indulgence to an atmosphere already centered on self-care, rejuvenation, and luxury. Guests experienced a seamless fusion of wellness and sophistication as Cashmere Luxe elevated the spa journey with premium tastings and signature cocktails.

At the glamorous Macy’s Pretty in Pink Fashion Gala, Cashmere Luxe Cognac joined the celebration of fashion, beauty, and empowerment with an unforgettable luxury tasting experience. Surrounded by vibrant pink-themed décor and runway elegance, Cashmere Luxe offered guests a premium sip that perfectly matched the evening’s sophistication.

Cashmere Luxe Cognac hosted an exclusive in-store tasting and purchase experience at Eagle's Landing "BOTTLE SHOPPE" in Stockbridge, GA , giving customers the opportunity to discover, taste, and take home one of the fastest-rising premium cognac brands in the country.

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During Oscars Weekend 2026, Cashmere Luxe Cognac was proudly featured at the prestigious Bossip Off Script Pre-Oscars Luncheon, an invite-only event celebrating culture, entertainment, and industry excellence.

Bossip, in partnership with iOne Digital, hosted an elite gathering of celebrities, influencers, and media executives ahead of Hollywood’s biggest night.

Guests at the luncheon sipped Cashmere Luxe Cognac as part of a featured communal toast, positioning the brand among premium selections served during the experience.

Cashmere Luxe Cognac Tasting Experience

The exclusive BET+ screening of Fighting to Be Me was elevated with a premium tasting experience by Cashmere Luxe Cognac, blending culture, storytelling, and luxury spirits into one unforgettable evening.

At the USA Trade Tasting 2025 in Chicago, Cashmere Luxe Cognac made a bold statement on the national stage, introducing distributors, buyers, and industry leaders to a new standard of premium cognac. The tasting event fused luxury, craftsmanship, and culinary artistry, marking Cashmere Luxe as a standout exhibitor at this premier industry gathering.

Cashmere Luxe Cognac hosted an exclusive in-store tasting and purchase experience at JAX Liquors Superstore in Conyers, Georgia, giving customers the opportunity to discover, taste, and take home one of the fastest-rising premium cognac brands in the country.

220 Wines & Cashmere Luxe Cognac lit up Matteson Liquors in Matteson, IL with an exclusive tasting experience—inviting guests to sip, discover, and take home one of the country’s most talked-about premium cognac brands. 🥃✨

Illinois — Cashmere Luxe Cognac, founded by Darrell Stokes and Sheen Ricks, continues its strategic retail expansion with placement in Woodman's Markets locations throughout Illinois. Recognized for its smooth, refined profile and modern luxury appeal, the brand is gaining traction among consumers seeking a premium yet culturally connected spirit.

This growth is supported by Keisha Murray of 220 Wine & Spirits, whose efforts continue to expand the brand’s footprint across key retail markets.

Cashmere Luxe Cognac represents a new era of accessible luxury—bringing elevated taste and experience directly to consumers statewide.